Bernie Hitachi
Creative & Designer
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The North Face

DISCOVERING YOUR BEST SUMMER WITH TNF.

discipline: Creative Campaign, graphic design
Client: The north face

 

A colorful summer campaign for the world class outdoors brand.

 
 

CREDITS

Agency: PUSH
Creative Directors: Ray Fu, Jonathan Lim
Account Executive: Kate Lu, Miranda Tsetskhladze
Graphic Designer: Bernie Hitachi, Shi Wenjing, Jimmy Jorj

Production: PUSH
Director: Friend Chen
Assistant Director: Robin Feng
DoP: Danny Wang
Photographer: Jedi Zhou
Producer: Effy Qiu
Line Producer: Shifuri Deng
Production Assistant: Xiahao Feng
Gaffer: Zhipeng Xu
Editing: Amerigo Brini
TC: Minghui Wang

ABOUT

PUSH Shanghai selected as the leading creative agency for The North Face 2022 summer campaign. From the initial pitch to strategy, creative concept, campaign messaging, KV and VI design, photo & video production, event ideas, we created a versatile 360 summer campaign that further connected the brand with the youth audience.