REDEFINING THE BRANDS CORE.

DISCIPLINE: BRAND IDENTITY, GRAPHIC DESIGN
CLIENT: SCHICK

Brand identity system for Japan’s leading shaving brand.

ABOUT

Schick Japan needed an overhaul both in terms of a unique local voice and brand positioning that served the Japan market’s unique challenge. Thier rebranding efforts had to stem from re-establishing their core values, positioning and visual style guide. Schick underwent a master brand transformation to emphasize their “look” that’d aspire to be more stylish and youth oriented. This was a major project that ran along with the TVC and digital film.

CREDITS

Agency: MullenLowe Group Japan
Creative Director: Nishant Shah
Associate Creative Director: Urara Ito
Account Executive: Akimitsu Takata
Junior Art Director: Bernie Hitachi
Designer: Bernie Hitachi