HYDRO5 CUSTOM
FOR SENSITIVE SKIN
Television and digital campaign
for a Global brand, localizing in Japan.
DISCIPLINE: Art Direction
Client: Schick Japan
ABOUT
Schick Japan reached out to us with a brief for the Hydro5 Custom Sensitive Skin razor. The challenge was to come up with an idea that conveyed the smooth shaving experience of a Schick razor to that of a normal shave when you have sensitive skin. Schick simultaneously undergoing a rebranding transition required a more stylish and visually appealing film that also communicated the razors gentle touch and killer edge.
CREDITS
Agency: MullenLowe Group Japan Creative Director: Nishant Shah, Takahiro Maehara Associate Creative Director: Urara Ito Junior Art Director: Bernard Hitachi
Production: GEEK PICTURES Director: Kazuhiro Yamamoto