MANCHESTER CITY IN TOKYO.
DISCIPLINE: art direction, graphic design, BRANded social content
CLIENT: manchester city | Beyond 90
Fan activation in Tokyo for the world’s best football club.
ABOUT
In light of Manchester City’s pre-season tour in Japan, we were asked to direct, dress and design an experience for their Japanese fans. Having secured the entire 2nd floor of the Shibuya Karaoke-Kan, it was our task to create everything from bespoke graphics and props to an experience that is tailored to the Manchester City brand with a Tokyo twist.
This project was recognized as the finalist for the Ciclope Asia 2024 Awards in the Live Experience category.
CREDITS
Production: PUSH Japan
Executive Producer/Director: Mike Sunda
Project Manager: Aime Okamoto
Producer: Risa Ueda
Art Director/Graphic Designer/Art Producer: Bernie Hitachi
Art Director/Set Designer: Joe Venning
Director of Photography/Color: Victor Ivanov
AC: Yuji Suzuki
Editor: Brenden Savi
Lighting Director: Tsuchiya Chikara
Gaffer: Maverick Watanabe
