SENSPACE, A WEB 3.0 COMMUNITY
BACKED BY TOKYO STREET.

DISCIPLINE: Brand Identity, graphic design, DIGITAL DESIGN
CLIENT: SENSPACE

Comprehensive brand identity for a Web 3 based company.

ABOUT

New logo and visual identity design for Senspace.

Senspace is a Tokyo-based Web 3.0 startup focused on digital fashion and digital collectibles, inspired by the legacy of Ura-Harajuku streetwear culture. As both a consumer-facing brand as well as a company that interfaces with VC firms, it was important to design a visual identity that was flexible across a variety of touchpoints and use-cases. We created a holistic brand identity that spanned logo design, website front-end and inter-company materials, drawing on the origin story of the Senspace name (Sen: the name of the protagonist, Chihiro, in Spirited Away in the spirit world) with a subtle visual nod to the tunnel motif from the film’s introduction. 

CREDITS

Strategy Director: Mike Sunda
Art Director: Bernie Hitachi 
Graphic Designer: Bernie Hitachi 
Project Manager: Aime Okamoto