LIFE LAID BACK WITH
KOALA MATTRESS.

Digital campaign for an Australian D2C
mattress brand localizing in Japan

ABOUT

In the winter of 2021 PUSH Japan dove into creating a Japanese comedy style digital film for Koala Japan. This was a substantial exercise for the team in concepting the creative and designing the world. The end result is a unique blend of Japanese commercial comedy tropes, made-for-engagement magical realism, and an expansive world-design that draws from various elements of Koala’s brand heritage and DNA.

CREDITS

Agency: PUSH Japan
Directors: Nozomi De Lencquesaing & Kai Sandy
Project Manager: Aime Okamoto
Executive Producer: Mike Sunda
Creative Director: Dan Buyanovsky
Art Director: Bernie Hitachi
Production: CEKAI
Director of Photography: Tetsuya Arimori
Assistant Director: Bilal Kawazoe
Set Designer: Ai Ozaki
Producers: Naoya Watanabe and Kaz Yamaguchi
Editor: AHATO
Music: Andy Nagashima
Colorist: James Clayton Daniels CC
Post Producer: Ayaka K.
Animator: Daniel Cordero