STORYTELLING CRAFT AND
PASSION WITH SCHICK.

Discipline: Digital Campaign, art direction
Client: Schick

Digital campaign for a global brand localizing in Japan.

ABOUT

We were asked to create a series of digital films in the format of a testimonial to reinforce product functionality.
What was bound to be a mundane film turned out to be
a visually stunning digital film that captured the opinion of men’s real shaving worry and experience. This time round, reached out to Ryota Hagiwara, a Japanese florist and Ikebana artist. The goal was to capture authentic stories of real people. We championed ‘Trustimonials’, a series of short-form digital films celebrating real people, their passion for their craft and their personalized grooming routines.

CREDITS

Agency: MullenLowe Group Japan
Creative Director: Nishant Shah
Associate Creative Director: Urara Ito
Junior Art Director: Bernie Hitachi

Production: Cutters Studio Tokyo
Director: Aki Mizutani